
I help businesses grow online
and have fun doing it ...My specialty is Search Engine Optimization “SEO” and website design. I was born and raised in Kansas, and spent 11 years in California perfecting my skills. In 2018 I moved to St Pete to start a new life chapter, with the goal of finding my people … and I did as St Pete is my forever home!
Who is ...
Joey Rayl
Joey moved to St Pete in 2018 …
Saltwater Club was started by Joey Rayl, click here to see his profile on LinkedIn. His family have been small business owners for many generations. Joey started his first business at age 16 and hasn’t stopped since.
For over a decade Joey lived in California working on startups, SEO, and new technologies. He loved the rush and thrill of new inventions, but something was always missing. Most big tech companies eventually hurt small businesses.
So … Joey had an idea. Leave California, settle in a smaller “community focused” city, get back to his roots, and start a business specialized in helping small local businesses. Joey found St Petersburg and fell in love … then created Saltwater Club to fight for the little guys and bring back happiness to business owners.
2023-2024
St Pete FL
– SEO + Web Design + SEO Consulting: Wizerd, Saltwater Club
2021-2023
St Pete FL
– SEO + Web Design + SEO Consulting: Upwork, Wizerd
2018-2021
St Pete FL
– COVID
– SEO + Web Design + SEO Consulting: Wizerd, Upwork
2015-2018
San Francisco CA
Newport Beach CA
– Tech Startup + SEO + Web Design: Wizerd
2012-2015
San Jose CA
Newport Beach CA
– Technology Consulting: Accenture, Cisco
– Tech Startup + SEO: Wizerd, Cheap Smog Checks
2008 – 2012
Los Angeles CA
Newport Beach CA
– Technology Consulting: Accenture, Cisco
– Tech Startup: Club Retriever, Western Authority, Cheap Smog Checks
2005-2008
– Auckland New Zealand
– Kansas City KS
– Startup Marketing: Healthy Food Guide
– Technology Consulting: Accenture
– Traveled 6 countries
2000-2004
Lawrence KS
Europe
– Business Degree: University of Kansas
– Traveled 19 countries
1996-2000
Hutchinson KS
Lawrence KS
– High School Business: Rayl’s Lawn Care
– Attend University of Kansas
Joey's Reviews
see what clients sayI have been working with Kratz Agency for several months to create a web site for my business. I must admit that the team is highly professional.

Peter Patterson
Everything is fantastic with Kratz Digital Agency! Customer support is one of the best I’ve ever found. Fast and very helpful. Design is modern and stylish.

John Galt
Everything about the design is amazing. Offers very good flexibility when it comes to changing colors and items according to my needs.

Samantha Green
Love every detail of our project! Thank you guys for having my back – when it comes to quality, there is no other agency to work with!

Ann Smith
“Joey was great to work with. He had a clear SEO strategy, communicated it effectively, and then executed it. Would definitely work with him again!”
REACH Behavioral Health – Keaton
REACH Behavioral Health
“Joey was fantastic to work with. Very easy, accommodating, a great communicator, and willing to please. We will definitely use him again when the opportunity arises.”
Dragon Point – Suzie
Dragon Point
“Joey seems like a great guy and was a pleasure to work with over the past several months. He created a great looking website for me and did SEO. I did have to end the contract as I was able to bring this portion of work in house. I would recommend his services.”
Smith Insurance – Terry
Smith Insurance
“Joey was so great to work with! He listened to us and came back with fantastic ideas. He did a wonderful job coordinating his team and they delivered a great website. In fact, we have continued our relationship with him to handle our SEO. I would highly recommend him for any project.”
Dragon Point – Suzie